About CenseoAI

Meet the founder

Scott Withers, MBA

"I'm a Traverse City native, born and raised, and I'm proud to call this community my home. After spending 28 years in the southwest suburbs of Chicago building my career, I moved back to Northern Michigan, and I've been home again for the last 7 years, building a local business and helping companies grow with practical, measurable solutions."

I've spent 30 years watching the same story play out: a company grows, processes break, and leadership cannot figure out why revenue plateaued or margins started slipping.

At AriZona Beverages, I watched retailers receive wrong product mixes because no one had systematized customer segmentation. We fixed that, and territory revenue grew from $90M to $167M.

At Sheren Plumbing & Heating, I watched the executive team's frustration with being unable to make informed decisions because reports took 2 to 3 weeks to generate. We systematized reporting, cut it to 1 to 2 days, and the team could make informed decisions in 86% less time.

Every time, the pattern was the same: identify the broken process, systematize it, and watch results appear, often within weeks, not months.

I founded CenseoAI to bring this approach to growth-stage B2B companies who are stuck. If your revenue or margins are declining and you are not sure why, I can almost guarantee one of three process gaps is the culprit. Let's find it and fix it, starting with quick wins you can measure in the first 2 to 3 weeks.

Based in Traverse City, Michigan

We work with growth-stage B2B companies nationwide, with a special focus on Northern Michigan and the Midwest. Our remote-first approach means we can embed with your team wherever you are located.

📍 Traverse City, Michigan